When people search for Brooklyn and Bailey age, they’re usually curious about the twin sisters who turned their childhood YouTube channel into a multimillion-dollar brand. Brooklyn Victoria McKnight and Bailey Marné McKnight-Howard were born on December 31, 1999, in Utah, United States, making the Brooklyn and Bailey age 26 years old as of 2026. Known for their infectious energy, relatable content, and entrepreneurial spirit, the twins have built one of the most recognizable personal brands in the digital creator space — all before their 27th birthday.
Whether you’ve followed them since their early hair-tutorial days or just discovered them recently, understanding the Brooklyn and Bailey age timeline helps put their remarkable achievements into perspective. At just 26, they have launched businesses, married their partners, graduated from university, and amassed hundreds of millions of YouTube views.
Early Life and Family
Growing Up in the McKnight Household
Brooklyn and Bailey grew up in a creative, faith-centered family in Utah and later Texas. Their mother, Mindy McKnight, is a beauty blogger and YouTuber best known for her channel Cute Girls Hairstyles, which she started when the twins were toddlers. Their father, Shaun McKnight, is an entrepreneur and businessperson who has supported the family’s many ventures. The McKnight household was always bustling — the twins have four younger siblings: Kamri Noel, Rylan, Daxton, and Paisley.
- The family relocated from Utah to the Dallas–Fort Worth area in Texas, where the twins spent most of their formative years. Growing up in a large, digitally active family shaped the Brooklyn and Bailey age of content creation from the very start.
- Their mother Mindy began filming their hairstyles when Brooklyn and Bailey were just 18 months old, introducing them to cameras and audiences long before they had their own channel. This early exposure to media was foundational.
- Faith plays a central role in the McKnight family’s life. The family is Mormon (members of The Church of Jesus Christ of Latter-day Saints), and this value system has guided their content choices, business decisions, and personal relationships throughout their careers.
- Growing up as identical twins gave Brooklyn and Bailey a built-in creative partnership. Brooklyn is technically the older twin by two minutes, a fun fact their fans have always loved. The Brooklyn and Bailey age question often leads fans to discover this charming detail.
- The family’s collaborative spirit meant that even younger siblings like Kamri have built their own audiences online, making the McKnights one of the most digitally influential families in the United States.
- Despite their early fame, Mindy and Shaun kept the girls grounded, encouraging them to focus on academics, extracurricular activities, and real-world skills alongside their online presence.
Family Background Summary Table
| Aspect | Details |
|---|---|
| Full Names | Brooklyn Victoria McKnight & Bailey Marné McKnight-Howard |
| Date of Birth | December 31, 1999 |
| Birthplace | Utah, United States |
| Raised In | Dallas–Fort Worth area, Texas |
| Mother | Mindy McKnight (YouTuber/Beauty Blogger) |
| Father | Shaun McKnight (Entrepreneur) |
| Siblings | Kamri Noel, Rylan, Daxton, Paisley |
| Religion | Mormon (LDS) |
| Nationality | American |
| Brooklyn and Bailey Age (2026) | 26 years old |
Education
Academic Achievements Alongside Their Growing Fame
Even as the Brooklyn and Bailey age and fame grew rapidly during their teenage years, the twins remained committed to their education. They attended Lovejoy High School in Lucas, Texas, where they were both members of the school’s celebrated drill team, “The Majestics,” for all four years — from freshman year through senior year. Their dedication to the team alongside a demanding content creation schedule demonstrated a discipline well beyond their years.
- The twins graduated from Lovejoy High School in 2018, at age 18. Even at this point, the Brooklyn and Bailey age in public life was already several years ahead of their peers — they had been managing brand partnerships, filming schedules, and fan engagement since middle school.
- After high school, both Brooklyn and Bailey enrolled at Baylor University in Waco, Texas, a private Christian university that aligned with their family values. They both pursued degrees in Entrepreneurship, a fitting academic path given their business ambitions.
- They graduated from Baylor University in 2021, at age 21. Graduating with an entrepreneurship degree gave them a formal foundation for the brand-building work they had already been doing intuitively for years.
- Bailey has noted in interviews that studying entrepreneurship gave her new frameworks to think about content as a business — understanding revenue models, branding, and audience development from an academic lens.
- Brooklyn graduated from the Skin Science Institute in Utah in April 2022 with a Master Esthetician certification. This additional qualification directly informed her skincare business ventures.
- Their academic journey reflects how Brooklyn and Bailey age as professionals: always learning, always building, and always looking ahead to the next phase of their careers.
Career
From Hair Tutorials to Business Moguls
The career arc defined by Brooklyn and Bailey age is extraordinary. They first appeared on their mother Mindy’s Cute Girls Hairstyles YouTube channel as young children, growing alongside the platform itself. By 2013, they launched their own independent channel, Brooklyn and Bailey, and never looked back.
- Their early content was a mix of hair tutorials, DIY videos, comedic skits, and lifestyle vlogs. The authentic, bubbly chemistry between the two sisters attracted a young, primarily female audience that grew rapidly throughout the mid-2010s.
- By 2015, they launched Squared, a collaborative YouTube channel featuring seven sets of twins from around the world. This venture showed their entrepreneurial instincts early — expanding their brand beyond just themselves.
- In 2017, Brooklyn and Bailey released three original songs together, produced by Benny Cassette, stepping briefly into the music world and demonstrating range as young creators.
- Their channel reached 7.4 million subscribers and over 1.95 billion total views, cementing their place among the top YouTube creator duos of their generation.
- They expanded their business from content into product-based companies. Their first major product line was Lash Next Door, a mascara brand that later branched into fashion and apparel.
- Most recently, Brooklyn and Bailey have been running a skincare and wellness company with clean-ingredient products available at Walmart, making them one of the few digital creators to achieve mainstream retail placement.
Career Timeline Table
| Year | Milestone | Description |
|---|---|---|
| 2009 | First Appearance Online | Featured on mother Mindy’s Cute Girls Hairstyles channel |
| 2013 | Own Channel Launch | Launched the Brooklyn and Bailey YouTube channel |
| 2015 | Squared Launch | Co-created a twin-focused YouTube collab channel |
| 2017 | Music Release | Released three original songs produced by Benny Cassette |
| 2018 | High School Graduation | Graduated Lovejoy High School; age 18 |
| 2019 | Apparel Expansion | Lash Next Door expanded into clothing/fashion accessories |
| 2021 | University Graduation | Both graduated Baylor University with Entrepreneurship degrees |
| 2022 | Esthetician Certification | Brooklyn certified as Master Esthetician in Utah |
| 2022 | Skincare Brand Launch | Launched a clean skincare and wellness company |
| 2023 | Sip City Opening | Brooklyn and husband Dakota opened Sip City soda shop in Dallas, TX |
| 2025 | Walmart Retail Launch | Skincare products featured in Walmart stores nationwide |
| 2025 | Glassware Collab | Collaborated with Saludi Glassware; collection sold out multiple times |
| 2026 | Age 26 | Continuing to grow brand, family life, and business ventures |
Relationships and Controversies
Love, Marriage, and Life After College
The Brooklyn and Bailey age story isn’t just professional — their personal lives have been an open book for millions of fans who grew up alongside them.
- Bailey met Asa Howard (now Asa McKnight-Howard) in 2016, and they began officially dating in February 2017. Asa is the nephew of Korie Robertson of Duck Dynasty fame. Their relationship was widely covered on their channel. The couple got engaged on April 3, 2021, and married on October 1, 2021, in Texas. Bailey was 21 years old — a milestone her fans celebrated enthusiastically.
- Brooklyn met Dakota Blackburn in August 2020 during a “10 Dates in 10 Days” YouTube series — one of their most-watched content arcs ever. They began dating in June 2021, got engaged in April 2022, and married on September 30, 2022, in California.
- Brooklyn and Dakota welcomed their first child, a son named Archer, on January 19, 2025. The Brooklyn and Bailey age of motherhood began for Brooklyn at 25, and fans flooded social media with congratulations.
- The twins have generally maintained a controversy-free public image, which is remarkable given their decade-plus of online life. Their family’s strong values, selective brand partnerships, and transparent communication style have kept their community trust intact.
- There have been occasional minor criticisms from online communities about sponsored content, but the twins have handled these with transparency and grace, often disclosing partnerships clearly and addressing audience concerns directly.
- Both marriages have been well-received by fans. The Brooklyn and Bailey age of entering married life while building major businesses has been an inspiration to many young women in their audience.
Net Worth
Building Wealth Through Content and Commerce
Given the Brooklyn and Bailey age and the length of their careers, their estimated net worth reflects years of smart diversification beyond just ad revenue.
- Their estimated combined net worth is between $1 million and $5 million, though various sources suggest the figure may be higher when accounting for business equity, retail deals, and brand partnerships.
- YouTube Ad Revenue has been a consistent income stream since 2013. With 1.95 billion total views, their lifetime ad revenue alone represents a substantial foundation.
- Brand Collaborations have been a major income source. Over the years they have worked with major brands across beauty, fashion, and lifestyle categories.
- Product Lines including Lash Next Door, their apparel range, and their Walmart-stocked skincare line represent equity-based wealth that grows independently of their content output.
- Sip City, the Dallas soda shop co-owned by Brooklyn and Dakota, represents a brick-and-mortar business investment — diversifying beyond digital entirely.
- Their Saludi Glassware collaboration in early 2025, which sold out multiple times and prompted restocks, demonstrated strong commercial pull that translates directly into revenue.
Net Worth Summary Table
| Category | Amount / Details |
|---|---|
| Estimated Net Worth | $1 million – $5 million (combined) |
| YouTube Ad Revenue | Major income source; 1.95B+ total views |
| Brand Partnerships | Fashion, beauty, lifestyle brands |
| Lash Next Door (Mascara/Apparel) | Product-based business equity |
| Skincare & Wellness Line | Available at Walmart nationwide |
| Sip City (Dallas) | Brick-and-mortar soda shop (Brooklyn) |
| Saludi Glassware Collab | Sold out multiple times in 2025 |
| Social Media Influence Value | Multi-platform reach across YouTube, TikTok, Instagram |
Other Ventures
A Digital Empire Spanning Multiple Platforms
The Brooklyn and Bailey age story in terms of digital presence is one of consistent expansion. They have never been content with a single platform or a single revenue stream.
- On YouTube, their main channel boasts 7.4 million subscribers and nearly 2 billion views. Their content has evolved from hair tutorials to lifestyle vlogs, college life, marriage, motherhood, and entrepreneurship — growing with their audience rather than staying static.
- Instagram and TikTok are key platforms where they continue to build community. Their social media reach gives them ongoing influence in the beauty, fashion, and lifestyle categories.
- The Saludi Glassware limited-edition collection in February 2025 was a notable venture into lifestyle product collaborations, with the launch promoted across all their social channels and resulting in multiple sellouts.
- Sip City, the soda shop that Brooklyn and Dakota opened in Dallas in August 2023, blends their personal brand with a real-world hospitality business — a move that signals long-term thinking about post-social-media careers.
- Their skincare and wellness company positions them in the rapidly growing clean beauty market, with retail access at Walmart representing a significant distribution advantage over most creator-launched brands.
- Both twins have spoken about the importance of building businesses that don’t depend on follower counts — a mature, forward-thinking perspective that reflects how the Brooklyn and Bailey age and wisdom have grown together.
Charitable Work
Giving Back as Public Figures
While Brooklyn and Bailey are primarily known as business builders and content creators, their platform has also been used for meaningful causes over the years.
- The twins have used their channels to raise awareness about mental health, particularly among young women. They have spoken candidly about personal struggles with anxiety, the pressure of public life, and the importance of seeking help — normalizing these conversations for their young audience.
- As members of the LDS faith community, Brooklyn and Bailey have participated in community service initiatives and have spoken about faith as a guiding force in how they approach generosity and responsibility.
- Their content around body positivity and self-acceptance has contributed to healthier narratives for young audiences, especially during the formative teenage years when their core viewership was growing up alongside them.
- Bailey has been open about her experiences navigating relationships and marriage publicly, which has helped many fans feel less alone in their own personal journeys. This kind of emotional vulnerability is itself a form of service.
- The twins have supported charitable brand collaborations, lending their platform to product launches and campaigns that benefit causes aligned with their values.
- As the Brooklyn and Bailey age progresses into their late 20s and beyond, fans are eager to see how they will formalize their philanthropic efforts, particularly as mothers and business owners with greater resources and reach.
Frequently Asked Questions (FAQs)
How old is Brooklyn and Bailey in 2026? Brooklyn and Bailey McKnight were born on December 31, 1999, which makes the Brooklyn and Bailey age 26 years old in 2026. They will turn 27 on December 31, 2026.
Who are Brooklyn and Bailey married to? Bailey McKnight married Asa Howard (Asa McKnight-Howard) on October 1, 2021, in Texas. Brooklyn McKnight married Dakota Blackburn on September 30, 2022, in California. Both weddings were celebrated publicly and widely shared with their fan communities.
What is Brooklyn and Bailey’s net worth? Brooklyn and Bailey’s combined estimated net worth is between $1 million and $5 million, though this figure may be higher when accounting for business equity, retail partnerships, and ongoing revenue from their multiple ventures including their skincare line, Sip City, and YouTube channel.
What do Brooklyn and Bailey do for a living? Brooklyn and Bailey are digital content creators, entrepreneurs, and business owners. They run a combined YouTube channel with 7.4 million subscribers, manage a skincare and wellness product line sold at Walmart, and operate multiple business ventures including the Sip City soda shop in Dallas. Their income comes from YouTube ad revenue, brand partnerships, product sales, and business equity.
Does Brooklyn and Bailey have any children? Yes — Brooklyn gave birth to her and Dakota’s first son, Archer, on January 19, 2025. Bailey does not have publicly confirmed children as of 2026. Brooklyn becoming a mother at 25 was a widely celebrated milestone for their fanbase.
Closing Summary
The Brooklyn and Bailey age journey — from toddlers in their mother’s hair tutorial videos to 26-year-old entrepreneurs, wives, and mothers running nationwide retail brands — is a testament to the power of consistency, creativity, and family. As they continue to evolve their brand and deepen their businesses, Brooklyn and Bailey McKnight remain one of the most genuinely inspiring stories in the digital creator landscape. The best chapters of the Brooklyn and Bailey age story are clearly still ahead.